Cali Sober Is Priceless, And The Next Billion Dollar Industry

Cali Sober Is Priceless, And The Next Billion Dollar Industry

From Andrew DeAngelo @ Forbes.com

My family has a long history of alcoholism. By the time I was 10 years old, I had already attended several funerals of uncles and aunts undone by the bottle. I have vivid memories of my grandmother wailing by the side of the coffin as she buried her children. Then, I saw her bury her husband for the same reason. When I was in college, I received a letter from my mother informing me that my grandmother had finally succumbed to the same fate. After going to all those funerals, I never really got into booze.


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