Successful cannabis brands looking to expand into new states initially assess the regulatory strictures that determine each state’s overall growth prospects, then the competitive landscape that will impact its market share.

IT’S LITTLE WONDER that market-share for even the largest house of brands in cannabis is measured in single digits—there were more than 3,000 brands on the shelves of America’s 10,000-plus cannabis stores in 2022. Nevertheless, leaders are starting to emerge in the battle for national preeminence.