Lorena Castro Daza, Export Advisor, ProColombia
Lorena is a Professional in International Trade from the Jorge Tadeo Lozano University, Official Trainer of Incoterms ®️ 2020 by ICC Colombia and is currently studying her MBA at the Externado University of Colombia.
She is an Export Advisor at ProColombia, an entity in which she has developed professionally in the field of International Trade and has extensive experience advising companies to start their internationalization process. She has planned, structured and executed a significant number of training programs around export procedures and documents, structuring of international physical distribution costs, market intelligence, identification of commercial opportunities in the international arena, among other topics of special relevance to companies in the country.
In addition, Lorena has focused in a particular way on the medical cannabis industry in Colombia, advising companies in the structuring of new international business models and reaching new and sophisticated markets in the world such as the United States, Germany and the United Kingdom, among others. During the last years, Lorena has actively worked articulating different actors of the national order, such as the Ministries of Health and Justice, Invima, DIAN and the Anti-narcotics Police, among others, to achieve the institutional strengthening necessary for the international consolidation of the medical cannabis industry in Colombia.